Reducing the cost of business travel with
a Sustainable Travel Policy
This document is also available as a pdf for download. 
Going Green; Global Warming;
Climate Change; Action on CO2. Will Scotland enjoy a Mediterranean
climate in 100 years time, or is there an ice age coming? These
days it seems the environmental debate is seldom short of a slogan
or headline grabbing piece of speculation.
With so much conflicting information and
expert opinion about, there can be little wonder that many of us
remain unconvinced about climate change. However, it remains
inescapable that more and more humans are competing for less and
less resources. We have to reduce waste, create efficiency and do
more with less. Despite the mixed messages, within the sub-text
lays the real and very serious issue. Sustainability.
In business, whether we run a one man band or
a global enterprise, as we seek growth through what many are
calling the toughest economic period to date, there is one
compelling fact: greening our travel with a Sustainable Travel
Policy reduces the cost of doing business. As such, we can say that
it is an essential element of a strategic approach to securing
sustainable competitive advantage in the long term.
Carbon doesn’t need to be taxing
The Climate Change Bill sets ambitious carbon
reduction targets, and greening our approach to travel is vital if
we are to shrink the carbon footprint of business. The direct cost
of travel is increasing as ever spiralling energy costs reflect the
difficult geo-politics of the energy industry. However, as we move
towards the first major milestone in the carbon reduction calendar
in 2020, indirect costs may also increase. Only a brave economist
would bet against the government quite liberally applying the
mantra ‘the polluter pays’ (with BIG taxes) as a method of
modifying behaviour.
Going forward, a well thought out and
reinforced Sustainable Travel Policy lets businesses take control
of the carbon issue. This will help your business avoid the worst
excesses of a tax system that has a significant part to play in
clawing the UK’s economy out of the black hole that is the budget
deficit.
What to consider in a Sustainable Travel
Policy?
For many, the most important thing to consider
is the impact that reducing business travel has on customer
relationships. Most will find that once established, digital
communication enables enough ‘presence’ to maintain relationships.
But what happens in the case of new business? How important to
sales people is face-to-face contact with prospective customers as
they seek to close new business?
If we treat travel related to sales activity
as ‘essential’, and road travel as a ‘necessity’, do we need to
rush out and order hybrid powered company cars? We might be able to
reduce the number of employees that routinely commute to the
office. But what effect does encouraging more home working have on
productivity?
Another option might be to encourage more
cycling and take advantage of the Cycle to Work scheme for
commuting. But what does that mean in terms of locker and washroom
facilities for cyclists and secure cycle parking that does not
cause obstruction?
What does a Sustainable Travel Policy look
like?
So what does a Sustainable Travel Policy look
like? On the next page we have included an example that should give
you a good idea. It doesn’t need to be overly complicated. If
anything, it needs to be as simple as possible. Our example is not
exhaustive or definitive; every business will have its own specific
points that it will want to bring out; each will have its own
definition of ‘essential’ and ‘necessity’. It is intended as a
starting point for formulating a Sustainable Travel Policy that
meets the needs of your business*.
The other thing to note is that a Sustainable
Travel Policy is just one part of an organisation’s overall
environmental policy. This may include the use of ISO 14001, an
internationally accepted standard that sets out how to put in place
an effective Environmental Management System (EMS). This standard
specifies a process for controlling and improving an organization’s
environmental performance.
Sustainable Travel Policy -an example
Fict Itious & Company -
Sustainable Travel Policy Statement
We accept that travel is a part of our
business but we also recognise that as part of a strategy of
sustainable competitive advantage we must only undertake business
travel that is a necessity.
Maintaining face to face relationships with
our customers and suppliers is important; however much routine
travel can be eliminated as there are many digital communications
tools at our disposal that allow ‘presence’.
Travel, especially by road, has an
environmental impact in terms of CO2 emissions, noise and
congestion. We also are acutely aware that inefficient business
travel results in significant and unnecessary costs to our
business.
This is a set of policy guidelines that will
allow us to secure our business as much as possible against the
effects of rising atmospheric carbon and any taxation that may
arise from the carbon that we generate in the course of operating
our business.
We will endeavour to:
1. Reduce car travel by only making essential
business journeys
2. Encourage the use of cars with smaller
conventional engines or hybrid vehicles
3. Ensure company cars comply with
environmental specifications
4. Incentivise car sharing and multiple
occupancy
5. Ensure company car benefits encourage
environmentally responsible behaviour
6. Provide information on reducing the
environmental impact of car travel
7. Ensure the availability of video and
teleconferencing, and other advanced digital communications such as
web 2.0 tools
8. Promote and incentivise cycling as an
environmentally friendly alternative to other modes of
transport
9. Offer flexible working arrangements
10. Offer interest free loans for bus and
train season tickets and provide public transport information
11. Encourage best practice that employees use
the lowest carbon option for business travel
12. Use management information from our travel
expenses claim system as a tool to reduce our carbon footprint
across the business
This policy will be implemented and supported
by the HR, IT and business travel policies of the business. Our
primary objectives are:
1 To reduce the environmental impact of
business travel and staff commuting
2 To improve the efficiency and effectiveness
of travel and reduce unnecessary costs to the business
Sustainable Travel Policy - What next?
Now you’ve got your Sustainable Travel Policy
drafted, what next? It is important that green travel is not seen
as a faddy exercise that falls by the wayside after a month or two.
If ‘sustainability’ is about changing society’s attitude to waste
and excess, then sustainable travel in business is about changing
the culture of your organisation to travel only when necessary and
then by the lowest carbon method.
A good way of making a Sustainable Travel
Policy ‘stick’ culturally is to reinforce the policy at the entry
points where employees input data into your organisation’s expenses
claim system. Purpose-built software applications can remind
claimants of policy guidance as they use the system. Another
feature that helps to modify behaviour and effect cultural change
is carbon tracking, the ability to present travel costs in carbon
(kilograms of CO2) as well as monetary terms.
Measure, manage and reduce your carbon
footprint
The very best systems, like Online Expense
Management also provide real-time capability and the ability to
check the carbon footprint of each journey before travel is
undertaken, helping employees to choose the lowest carbon option,
across road, rail and air travel. Monthly or annual carbon reports
can be run, presenting the opportunity to incentivise good
Sustainable Travel Policy behaviour by measuring performance
against target for reward.
For the business this enables the accurate
calculation of the carbon footprint from travel across the entire
business, and the ability to measure, manage and reduce the carbon
footprint. Management information that can easily be extracted from
a good expenses system enables the presentation of hard data to
support and provide clear evidence of the organisation’s pro-active
approach to Corporate & Social Responsibility issues.
Online Expense Management
Sage has chosen to work with award-winning
provider of expense management software, WebExpenses. This solution
is easy to use, flexible to configure, easy to implement and rich
in functionality. It allows organisations to quickly reduce travel
and entertainment spending plus the costs of processing expense
claims.
About real-time carbon tracking with
Online Expense Management
As part of the core product, Online Expense
Management enables business travellers to calculate their carbon
footprint using up-to-date, government approved carbon and
environmental data. The software has been purpose built to enable
organisations of all sizes to measure, manage and reduce the
environmental and monetary cost of business travel.
* Disclaimer: Sage and
WebExpenses accepts no liability for the Sustainable Travel Policy
contained in this document. It is included as a fictional example
for information purposes only. You should seek the approval of your
legal advisors for the actual wording of Sustainable Travel
Policies that you wish to implement.